- Faculty of Engineering
- Department of Textile & Apparel Engineering
- Senior Lecturer Grade I
Contact information
Univerity of Moratuwa
Katubadda
Moratuwa
Sri Lanka
Teaching and Administrative Activities
Concept Development and Project Proposal of final major project in Fashion/Textile -Undergraduate -2015
Fashion Industry Investigative Report -Undergraduate -2015
The Business of Fashion -Undergraduate -2015
Design Development and Problem Solving of final major project in Fashion/Textile -Undergraduate -2015
Product Strategy and Production Planning -Undergraduate -2015
Design Realization 2 -Undergraduate -2014
Introduction to Product strategy -Undergraduate -2015
Business and Marketing -Undergraduate -2014
Realisation and Evaluation of final major project in Fashion/Textile -Undergraduate -2015
Chief Examiner - Aptitude Test- Fashion Design and Product Development (2021 To 2024)
Orientation Member - (2024 To 2026)
Research Activities
Consumer Behavior
Sensory Marketing
Sensory Touch
Green marketing (upcycling and recycling)
Fashion Marketing
MSc. (Major component of research) - Consumer Values Towards Second-Hand Fashion Consumption (2022)
MBA-Psychological Characteristics of Women Entrepreneurs in Sri Lanka (2022)
MBA- The impact of switching barriers on consumer intention to purchase ecofriendly products (On going)
MBA- Factors influencing sustainable organic product consumption in Sri Lanka (On going)
Consumer Behavior, Sensory Marketing, Design Issues in Marketing
Education and Professional Affiliations
PhD, Queensland 福利在线看 of Technology ,2019
Masters, 福利在线看 of Westminster ,2011
Bachelors, 福利在线看 of Moratuwa ,2009
Fellow, The Higher Education Academy, United Kingdom (FHEA) (2018 To date)
Certificate in Teaching in Higher Education (CTHE) 福利在线看 of Colombo(2014 To date)
Staff and Educational Development Association (SEDA),United Kingdom(2014 To date)
Member of Sri Lank Association for Improving Higher Education Effectiveness (SLAIHEE) (2015 To date)
Teaching Advantage, Queensland 福利在线看 of Technology, Australia(2018 To date)
Member of Advance HE Connect (2018 To date)
Alumnus, Queensland 福利在线看 of Technology (2019 To date)
Member of 福利在线看 of Westminster Alumni Association (2011 To date)
Career
Senior Lecturer (Grade II): Department of Textile and Clothing Technology, 福利在线看 of Moratuwa, Sri Lanka-October 2019- Current
Visiting Fellow: Division of Research and Innovation, Queensland 福利在线看 of Technology, Australia, October 2019- Current
Lecturer (Probationary): Department of Textile and Clothing Technology, 福利在线看 of Moratuwa, Sri Lanka- February 2014-October 2019
Lecturer (On Contract): Department of Textile and Clothing Technology ,福利在线看 of Moratuwa, Sri Lanka- October 2012-February 2014
Visiting Lecturer: Department of Textile and Wearable Arts, 福利在线看 of Visual and Performing Art, Sri Lanka- October 2014-2015
Editor: The Open 福利在线看, Sri Lanka- March 2012-2015
Consultant- The Open 福利在线看, Sri Lanka-2016
Welfare Ambassador: Division of Research and Commercialization, Queensland 福利在线看 of Technology, Office of Commercial Services, Australia - May 2107
Design Intern: Brandix Center of
Inspirations, Ekala,Sri Lanka : March 2008-October 2008
Scientific reviewers of 9th International Conference of Management and Economics (ICME), 2020.
Participated to: Focus Group Discussion- on the study of mapping creative industries in Sri Lanka, conducted by The Institute of Policy Studies of Sri Lanka (IPS), on 30th October, 2019
Member of Australian and New Zealand Marketing Academy Special Interest Group (SGI), Market Shaping and Innovation (MASHIN) from 2019
Panel chair of Australian and New Zealand Marketing Academy Conference, 2018
Scientific Reviewer of Australian and New Zealand Marketing Academy, 2017, hosted by RMIT 福利在线看, Melbourne, Australia, 2017
Member
of the Panel of Judges for Singer CATS Designer Awards, Sri Lanka-2012,
2013,2014
External resource person collaborated with Ministry of Textile and Industry Commerce for creativity development of handloom textile designs in Uva Province, 2012/2013 Sri Lanka
Honours and Awards
Prize for Australian and NewZealand Marketing Academy(ANZMAC) Best Paper Award (Received 2018)
Highly Commended Award (Received 2018)
Prize for Australian and New Zealand Marketing Academy (ANZMAC) Doctoral Colloquim, Best Doctroal Proposal,Early Stage (Received 2017)
L.S Wanigathunga Gold MedalL[Highest scoring undergrduate student of Fashion Design and Product Development Course (Received 2010)
Finalist at the Triumph Inspirational Award - Sri Lanka (Received 2008)
Outstanding research award (Received 2020)
Best Paper Award - Psychological Characteristics of Women Entrepreneurship: A Systematic Literature Review (Received 2022)
Publications*
Thamoda Geegamage, Achini Ranaweera, Rangika Halwatura ,".As Good as New: A Study on Sri Lanka Consumers芒鈧劉 Secondhand Fashion Consumption.",Springer ,2024
E.G. Jinasena, H.R. Achini Ranaweera,".Women Entrepreneurs in Sri Lanka: An Exploration of Psychological Characteristics.",14th International Conference of Business and Management,Sri Lanka,2025,233-252
E.G. Jinasena, H.R. Achini Ranaweera,".Women Entrepreneurs in Sri Lanka: An Exploration of Psychological Characteristics.",14th International Conference of Business and Management,Sri Lanka,2025,233-252
K.P.N Bhagya, P.V.M Karunarathne, G.M Ranathunga, A. Ranaweera,".Artistic Elements in Traditional Costume Design: An Exploration of the Costumery Phase.",10th International Conference on MULTIDISCIPLINARY STUDIES-SRI LANKA 2025,Sri Lanka,2025,
D.S. D Hewapathirana, H.R.A.T Ranaweera,".The influence of artificial intelligence on consumer's impulse buying behaviour in online shopping.",6th International Conference on Business Research, 福利在线看 of Moratuwa,福利在线看 of Moratuwa,2025,
K.P.N Bhagya, P.V.M Karunarathne, G.M Ranathunga, A. Ranaweera,".Jewellery of Inheritance: Heritage of the Kandyan Kingdom is preserved by Oral Tradition.",5th International Conference on Intangible Cultural Heritage,Sri Lanka,2025,
K.P.N Bhagya, P.V.M Karunarathne, G.M Ranathunga, A. Ranaweera,".Jewellery of Inheritance: Heritage of the Kandyan Kingdom is preserved by Oral Tradition.",5th International Conference on Intangible Cultural Heritage,Sri Lanka,2025,
U Rathnayake, Ranaweera H.R. A.T Ranaweera,".Assessing the Effectiveness of Existing Marketing Strategies in Fashion Product Promotions: Qualitative Studies in Western Province, Sri Lanka.",International Research Conference of SLTC,SLTC,2024,
K.G.I. Hewage, H.R.A.T. Ranaweera,".The Impact of Switching Barriers on Consumer Intention to Purchase Ecofriendly Products within Sri Lanka.",14th International Conference on Business and Information ICBI 2023,福利在线看 of Kelaniya,2023,
E G Jinasena, H R A T Ranaweera,".Psychological Characteristics of Women Entrepreneurship: A Systematic Literature Review.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,242-259
D J P S D Pathirana, H R A T Ranaweera,".Online Fashion Promotion During the Time of Crisis (COVID-19) In the Context of Sri Lankan Fashion Industry.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,
B R P Mendis, H R A T Ranaweera,".Exploring Consumer Perception towards Batik clothing in the Sri Lankan market.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,
B R P Mendis, H R A T Ranaweera,".Exploring Consumer Perception towards Batik clothing in the Sri Lankan market.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,
L C J Siriwardana, H R A T Ranaweera,".Local Fashion Consumer's Purchasing Behavior in the Post- Pandemic Era.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,
Thamoda Geegamage, H.R Achini Ranaweera, Rangika .U Halwathura,".Consumer Values Towards Second-hand Fashion Consumption.",21st Australian and New Zealand Marketing Academy Conference,Australia ,2021,
Hewage, V.H and Ranaweera, H.R.A.T ,".Exploring the Effectiveness of Celebrity Endorsement on Sri Lankan Fashion Industry.",International Conference on Business and Information (ICBI) 2021 Faculty of Commerce and Management Studies, 福利在线看 of Kelaniya, Sri Lanka,Sri Lanka,2021,36-45
W. T. S. Kaushalyaa, H. R. A. T. Ranaweera ,".Understanding Sri Lankan Consumers鈥� Perception towards Celebrity Endorsement .",10th International Conference on Management and Economics,Sri Lanka,2021,
HRAT Ranaweera,".What you touch,touches you: The impact of haptics on consumer brand impressions.",19th Australian and New Zealand Marketing Academy (ANZMAC)-Doctoral Colloquium,Australia ,2017,
HRAT Ranaweera,".The Impact of Haptics on Consumer-Perceived Brand Benefits.",18th Australian and New Zealand Marketing Academy (ANZMAC) -Doctoral Colloquium,Australia ,2016,
PD Welagedara, HRAT Ranaweera,".An investigation study of up-cycled fashion consumption in Sri Lanka.",4th International Conference on Management and Economics,Sri Lanka,2015,
HRAT Ranaweera, RU Halwatura,".Identifying Consumer Perceived Value of Tourism Product.",3rd International Economic Research Conference of the Sri Lanka Fourm of 福利在线看 Economists,Sri Lanka,2014,195-201
H.R.A.T Ranaweera, R.U Halwatura,".Analysis of Tourism and Fashion Retailing; A Sri Lankan Perspective.",2nd International Conference on Marketing,Sri Lanka,2014,92-100
Herath HMSH, HRAT Ranaweera,".An Investigation of the Trend Orientation of Sri Lankan Value Fashion Retailers and Consumers.",The 3rd International Economics Research Conference of the Sri Lanka Forum of 福利在线看 Economists,Sri Lanka,2014,181-186
Amali Wijekoon, Achini Ranaweera, Brett AS Martin,".Upcycling: a systematic review and research agenda.",Journal of Management History,,2025
Thamoda Geegamage, Achini Ranaweera, Rangika Halwatura,".Pre-loved or hatred? Consumers芒鈧劉 perception of value towards second-hand fashion consumption in Sri Lanka.",Research Journal of Textile and Apparel,,2024
Kalavila Pathirage Nilmini Bhagya, Priyanka Virajini Medagedara Karunaratne, Gayathri Madubani Ranathunga, Achini Ranaweera,".Fashion niche market strategies: a systematic literature review.",ournal of Fashion Marketing and Management: An International Journal,,2024
GA Perera, A Ranaweera,".Fashion localism: evaluation and extensions of utility in Sri Lankan fashion brands.",Research Journal of Textile and Apparel,,2022
H.R.A.T Ranaweera,".When consumers touch: a conceptual model of consumer haptic perception.",Spanish Journal of Marketing,,2021
Achini T. Ranaweera, Brett A. S. Martin, Hyun Seung Jin,".What you touch, touches you: The influence of haptic attributes on consumer product impressions.",Psychology and Marketing ,38,2021
Achini T Ranaweera, Kamal Wasala,".Color matters: The Impact of Logo Color on Consumer Perceived Eco-Friendliness.",Expert Journal of Marketing, 8/2,2020