- Faculty of Business
- Department of Industrial Management
- Professor
Contact information
Univerity of Moratuwa
Katubadda
Moratuwa
Sri Lanka
Teaching and Administrative Activities
Consumer & Industrial Marketing -Undergraduate -2015
Managerial Skills Development -Undergraduate -2015
Industrial Management & Marketing -Undergraduate -2015
Marketing Management -Postgraduate -2015
Skills for Research -Postgraduate -2015
Mentor -Undergraduate Mentoring Program (2015 To 2023)
AHEAD- Activity Coordinator -FoB-AHEAD Grant- Interfaculty Teaching- Learning Activity Coordination (2019 To 2022)
Member -Senate Higher Degrees Commitee - FoB Reresentative (2021 To 2023)
Student Councellor - Faculty of Business Students (2017 To 2023)
New Programme Development Committee, Faculty of Graduate Studies - Planning for DBA programme development (2022 To 2023)
Member of the 福利在线看 Library Committee - Representation of FoB requirement of text books and online resource. (2016 To 2022)
Editorial Board member and Advisory board member of the UoM News Letter - Review and commenting of news items for News Letter (2021 To 2023)
Member of Research Award Committee 2021 - Evaluation of Research Applications for Award (2021 To 2023)
Member of the UoM Strategic / Corporate Planning Team - Contributed with strategic inputs to develop Strategic actions, KPIs for the assigned Goals. (2022 To 2023)
Research Activities
Education and Professional Affiliations
PhD, 福利在线看 of Colombo ,2014 Strategic Marketing
Masters, 福利在线看 of Colombo ,2009 MBA in Marketing
Bachelor's, 福利在线看 of Sri Jayewardenepura ,2004 BSc in Marketing
Sri Lanka Institute of Marketing(2016 To date)
Career
Honours and Awards
Publications*
G.D Samarasinghe, C.M Suwandaarachchi, M.H S Sampath ,".Impact Of Competitive Priorities Of Firms In The Thermoforming Process Industry In Sri Lanka On Customer Satisfaction.",First International Conference on Management and Entrepreneurship (ICOME) 2022,Open 福利在线看, Nawala, Sri Lanka,2022,p. 21
Perera K.C, Samarasinghe G.D and Abeysekera R,".A Model Of Sales Force Automation Acceptance Towards Sales Force Performance: Role Of Techno-Stress Inhibitors And Technology Self-Efficacy Of Sales Employees.",First International Conference on Management and Entrepreneurship (ICOME) 2022,Open 福利在线看, Nawala, Sri Lanka,2022,p.34
G.D Samarasinghe, C.M Suwandaarachchi and D.A.R.S. Gunarathna ,".Factors Affecting The Success Of Retail Merchadising Practices Among Sri Lankan Retailers.",First International Conference on Management and Entrepreneurship (ICOME) 2022,Open 福利在线看, Nawala, Sri Lanka,2022,p. 23
S.M. Nanayakkara 福利在线看 of Moratuwa, Sri Lanka V.M. Wickramasinghe 福利在线看 of Moratuwa, SriLanka G.D. Samarasinghe 福利在线看 of Moratuwa, Sri Lanka,".Customer service performance in bridging the gap between strategic management of technology and financial performance: evidence from the banking industry of Sri Lanka.",Asian Journal of Marketing Management (AJMM),1/1,2022
H. A. D. M. Arachchi1 and G. D. Samarasinghe,".Corporate Social Responsibility Towards Purchase Intention Across Regional Identity: A Comparison Between South Asia and Southeast Asia During COVID-19.",Global Business Review,23/06,2022
Samarasinghe, G.D., 福利在线看 of Moratuwa, Mudalige, D.M., 福利在线看 of Moratuwa, Samarasiri, N.C., 福利在线看 of Moratuwa, Kuruppu, G.N., 福利在线看 of Moratuwa,".The Emergence of 福利在线看 Entrepreneurial Orientation in a Technological 福利在线看: A Case of a Sri Lankan National 福利在线看.",Vidyodaya Journal of Management,6/2,2020
Samarasinghe, G.D., 福利在线看 of Moratuwa, Aberathna, H. M. T. S., 福利在线看 of Moratua, Kuruppu, G.N., 福利在线看 of Moratuwa,".Impact of Green Technology Initiatives on Customer Brand Engagement and Brand Loyalty in the Sri Lankan Banking Sector.",South Asian Journal of Marketing (SAJM),1/1,2020
Nanayakkara, S.M., 福利在线看 of Moratuwa, Wickramasinghe, V., 福利在线看 of Moratuwa, Samarasinghe, G.D., 福利在线看 of Moratuwa,".Emotional Intelligence towards strengthening Linkage between Internal Business Processes and Customer Service Performance: Evidence from the Sri Lankan Banking Industry.",South Asian Journal of Marketing (SAJM),1/1,2020
K. G. N. Kumarapeli, G. N. Kuruppu,".Customer Relationship Management (CRM) Practices towards Customer Brand Engagement: Evidence from the Hotel Industry in Sri Lanka.",Colombo Business Journal: International Journal of Theory & Practice,7,2016
Neranjan Jayathilake, Nalin Abeysekera, Jude Lakshan Ukkwatte,".Factors affecting for Customer Loyalty in Sri Lankan Banking sector.",International Journal of Marketing and Technology,6,2016
Preethi PERERA,Nalin ABEYSEKERA,".POTENTIAL ASSOCIATION OF PRIVATE UNIVERSITY BRANDING EFFOTS WITH PERCEPTIONS AND ATTITUDES OF PROSPECTIVE STUDENTS: A STUDY IN SRI LANKA.",Revista Management & Marketing Craiova,14,2016
Wickramasinghe, A., Gamage, H. R., & Abeysekera, N,".Green Intraprenurial Flexibility towards Sustaining Competitive Advantage:A Case of South Asian Context.",Academy of Taiwan Business Management Review,11,2015
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